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The 2016 CX-9 is the largest; most refined and upscale execution of the Mazda 6th generation values yet delivered. It brings together the KODO: Soul of Motion design language, an all-new SKYACTIV-G 2.5 T engine, i-ACTIV AWD, HMI/Mazda CONNECT and a comprehensive suite of proactive safety technologies.

You will have an opportunity to experience firsthand why the CX-9 is destined to become the benchmark in the Intermediate SUV segment. There will also be an opportunity to explore how it compares to a key Luxury Intermediate SUV.

CX-9 represents an exciting opportunity to expand the reach of the brand in a growing segment that attracts luxury and near luxury customers. Preparation for all Mazda in Canada Product Ambassadors will be key to our success.

Register today, to ensure that you are part of what promises to be one of the most sensational events of the year!

  • Please arrive a minimum of 15 minutes early for your session
  • Bring your valid driver’s license and photo I.D
  • Wear safe, appropriate driving shoes and weather appropriate clothing (for outdoor portion of event)
  • Please choose a session that you are able to attend and be prepared to stay for the entire session
  • Food will be provided at each session:
    • Morning Sessions:
      - Light Continental Breakfast provided at the beginning of each morning session
      - Lunch will be provided at the end of each morning session
    • Afternoon Sessions:
      - Lunch will be provided at the start of each afternoon session
      - Afternoon refreshments will be provided mid-way through each afternoon session
  • As a courtesy to others and space limitation, a no-show may result in a charge back to your dealership in a fee of $150 per person.
  • Event Prerequisite: Upon registration you will be notified to complete an event pre-test. Completion of this pre-requisite will help you start thinking about specific learning objectives and your questions to ensure you gain the most out of the experience.
MAZDA CANADA PLANNED AUDIENCE: Sales Consultants, General Managers, General Sales Managers, Sales Managers, F&I Managers.
ATTENDANCE BY THE FOLLOWING AUDIENCE IS AT YOUR DEALERSHIP MANAGEMENT’S DISCRETION: Used Car Managers, Parts Managers, Service/Fixed-Ops Managers, Parts/Service Advisors and all other staff.
For event information,
please visit Atmazphere.com.
Click on “Calendar Events / Registration” from the top Navigation bar to see the calendar of scheduled events. Select the event date and session you are interested in attending.
Please note, only Managers have the ability to register. Please contact your Manager with your requested date and time. Spaces are limited, please ensure you notify your manager to secure your spot today. As a courtesy, ensure he/she un-enrolls you if you are not able to attend at least 24 hours before the session start time. An enrolled employee who does not show up to their session may result in a charge back to your dealership in a fee of $150 per person.
If you have any questions or concerns or require enrollment support please feel free to contact the Atmazphere team:

You will have the option to travel to your preferred session of the CX-9 event closest to your city and based on your language preference. Please read through session options below and note carefully the sessions offered in English and French.

Standard Mazda Canada Inc. travel reimbursement rules apply for those travelling in excess of a 250km radius of their dealership. Please contact your Dealer Business Manager or Amanda Lewis of the Brand Engagement Team (alewis15@mazda.ca) with any specific questions or concerns.


Hotel Sheraton Laval
2440 Autoroute des Laurentides
Laval, QC H7T 1X5

May 24 1:00pm – 4:30pm
May 25 8:30am – Noon
May 26 8:30am – Noon
May 26 1:00pm – 4:30pm
May 27 8:30am – Noon
May 27 1:00pm – 4:30pm


Pacific Gateway Hotel
3500 Cessna Drive
Richmond, BC V7B 1C7

May 10 8:30am – Noon
May 10 1:00pm – 4:30pm
May 11 8:30am – Noon
May 11 1:00pm – 4:30pm
May 12 8:30am – Noon
May 12 1:00pm – 4:30pm



Westerner Park
4847A 19 Street
Red Deer, AB T4R 2N7

May 16 8:30am – Noon
May 16 1:00pm – 4:30pm
May 17 8:30am – Noon
May 17 1:00pm – 4:30pm
May 18 9:30am – 1:00pm

Hotel Sheraton Laval
2440 Autoroute des Laurentides
Laval, QC, H7T 1X5

May 24 8:30am – Noon
(English Language Session)
May 25 1:00pm – 4:30pm
(English Language Session)



Exhibition Park
200 Prospect Road
Goodwood, NS., B3T 1P2

June 2 8:30am – Noon
June 2 1:00pm – 4:30pm
June 3 8:30am – Noon
June 3 1:00pm – 4:30pm

Château Le Jardin Event Centre
8440 Highway 27
Woodbridge, ON L4L 1A5

June 7 8:30am – Noon
June 7 1:00pm – 4:30pm
June 8 8:30am – Noon
June 8 1:00pm – 4:30pm
June 9 8:30am – Noon
June 9 1:00pm – 4:30pm